A complete breakdown of the content strategy that built a $500k+ business through an authentic LinkedIn presence

Follow along: Erica Schneider

The Anti-Template Approach That Actually Works

Most LinkedIn "gurus" tell you to follow templates, post daily, and "provide value." Erica Schneider did the opposite—and built a thriving business by being human, calling out BS, and actually helping people instead of selling them "proven systems."

After analyzing 3+ years of her content, here's the exact framework she uses to build genuine authority without the bro-marketing nonsense.

The Content Mix That Converts

30% Personal Commentary - Just Being Human

Pure relationship-building - no business lesson required

Erica shares her real life: twins, marriage, daily moments. No forced metaphors or "business lessons." Just being a person.

Examples:

• "My 2.5 year olds are starting to prank me. And so it begins..."
• "It's May 31st, 2020 and I'm standing in my parents backyard, about to marry the love of my life"
• "My kid eats yogurt with a fork and a spoon at the same time. She's very demure, very mindful"

Why this works: People do business with humans, not personal brands. These posts build the relationship foundation that makes everything else possible.

20% Industry Callouts - Calling Out the BS

Sarcastic commentary on LinkedIn culture and bro marketing

Someone has to say what everyone's thinking about the "trashdemic" of LinkedIn content.

Examples: